indigoScott is a family-run property development agency, whose mission is to build homes with a focus on beautiful aesthetics and unique architecture. They design carefully crafted properties using local materials and craftmanship. Each development pays careful attention to the history of the neighbourhoods they're situated in.
New build developments can be bland. Moreover, the big developers have big resources to market them. indigoScott needed to find a way to stand out in an otherwise uninspiring category and show people exactly why their homes are different. We positioned Ironworks Yard as the alternative: a bespoke development inspired by design, refined by history.
Brand + Marketing Strategy. Identity + Brand Design. Print Design. Photography. Copywriting. Content Creation. Web Design. Digital Design.
Increase in site traffic during campaign.
Units sold before official launch.
Uplift in achieved price points.
Increase in viewings.
“Our recent first project with Barefaced Studios was a great success. Claire was especially good at listening to our brief. she interpreted our requirements in a fresh, accessible, and characterful way, which was very important to us. Organisation and communication was excellent. I would definitely recommend!”
– Sharon Scott, Director
The art direction for Ironworks Yard is based upon the history of the site itself and the materials used within it. Ironmongery has a long tradition in Britain and the site is situated on a former ironworks. In homage to the site’s heritage mixed metals, from steel and iron to copper, were used across the interiors and exteriors of the development. It made sense then to utilise this sense of history within the brand design. From the traditionally inspired hand drawn logo, to the coppery metal inspired colour palette and the warmer photographic edit.
A site brochure was designed using eloquently confident copywriting and compelling headlines. Additionally, we created bespoke floorplans to further heighten the sense of quality and individuality. A set of digital marketing assets, including a micro website, social media content and Instagram adverts utilising motion design were also delivered. Each asset was elegantly designed using subtle movement and plenty of white space to ensure balance and an excellent user experience.
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Ironworks Yard launched with a bang, with exceptionally high levels of registered interested in the development from day one. All of the units sold prior to the completion of construction. A rocky COVID filled few months meant that there were some wobbles, but we were able to help indigoScott overcome them with smart marketing and a rock solid brand.