how to avoid damaging your brand during a crisis
As a business it can be tricky working out how to respond when the world is facing a global crisis. I’m trying to avoid the ‘u’ word, as it sends shivers down even the most hardened of spines. However, the COVID-19 outbreak and the measures imposed as a result of the outbreak are, well, unprecedented….
how to market to your customers during a lockdown
Welcome to the new normal. Unreasonable amounts of homemade banana bread and liver troubling Zoom happy hours are now a thing. As are work video calls wearing pyjama bottoms with a smart top (fooled you all, didn’t I!). But baked goods aside, small businesses, such as ours, have struggled since the start of the Coronavirus…