020 3846 1910
info@barefacedstudios.com
Medical

Harley Academy

An education platform and community for future industry leaders in aesthetic medicine.

The challenge

Harley Academy were rapidly becoming the aesthetic industry’s front-runner in training and education, whilst moving into a TechEd arena. They asked us to completely rethink their existent aesthetic (oh the irony!), which was outdated and indistinguishable from their competitors. Our challenge was to create an identity that was equally reflective of their prestigious educational offering, as well as their progressive digital approach, whilst ensuring they appeared approachable and trustworthy.

Services

  • Brand + Marketing Strategy
  • Identity + Brand Design
  • Print + Packaging
  • Photography + Videography
  • Copywriting
  • Illustration
  • Web Design + Digital

Barefaced solution

Harley are industry disruptors, so it made sense to go against the stale brand strategies prevalent within this market. We began by taking inspiration from prestigious British collegiate universities, coupled with iconic digital symbols, which resulted in a set of logos that managed to seamlessly combine education and tech.

Their new photographic identity was galvanized by Harley’s desire to bring a more humanistic look to the industry. We chose ‘real models’ of various ages from a range of ethnic backgrounds to achieve a campaign that was inclusive and diverse. We then opted for a editing process that focused on natural skin tones and textures, and avoided unrealistic airbrushing, to create a direction centered proudly on the beauty in human difference. The illustrative identity followed suit, using warm tones inspired by skin with bolder injections of bright colours taken from the brand palette. Very little use of linear borders created a soft abstract effect, whilst subtle brush strokes were used to created the illusion of skin-like texture.

The re-envisioned Harley Academy brand manages to tread a delicate line between conveying their professional standing, alongside their friendly nature and forward-thinking approach. Neither stuffy nor brash, we’ve created an identity that works fluidly across the different parts of their business and stands out like a beacon of light among an industry whose image has largely stagnated.

Mock up of logo, typeface, brand identity colours for Harley Academy. Graphic design by Barefaced Studios, Design Agency in Islington. Mock up of two logos for Harley Academy- HA outlined in a book style graphic design. One is enclosed in a circle. Graphic design by Barefaced Studios, Design Agency in Islington. Split image of two mock ups of Harley Academy logo. One in various colours, the second featured on a tote bag. Graphic design by Barefaced Studios, Design Agency in Islington. Mock up of stationary for Harley Academy- including letterheads, business cards, pencils, envelopes, notebooks and leaflets. The brand identity and graphic design by Barefaced Studios, Design Agency in Islington. Mock up of Harley Academy website pictured on a laptop. Graphic design by Barefaced Studios, Design Agency in Islington. Mock up of Harley Academy Instagram page displayed on iPhone. Graphic design by Barefaced Studios, Design Agency in Islington. Two female faces pictured with light brush strokes upon different parts of their faces. Mocked up for Harley Academy - graphic design by Barefaced Studios, Design Agency in Islington. A pile of various photos of women's faces, designed as part of Harley Academy's brand identity. Graphic design by Barefaced Studios, Design Agency in Islington. Poised woman resting hand lightly on chin with white brushstroke following chin line, designed for Harley Academy Clinic. Design by Barefaced Studios, design agency Islington. A split image. Left side showing woman in chair, cosmetic consolation. Right side shows woman's face close up with brush stroke lining lips. Graphic Design by Barefaced Studios, design agency Islington, for Harley Academy. Woman pictured with hands in hair, smiling toward the ground, for Harley Academy Clinic. Design by Barefaced Studios, design agency Islington.
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020 3846 1910

info@barefacedstudios.com