020 3846 1910
info@barefacedstudios.com
Medical

Harley Academy

Harley are the UK's largest postgraduate training provider in aesthetic medicine. They raise educational standards for injectables and cosmetic dermatology treatments.

Services

Brand + Marketing Strategy, Identity + Brand Design, Print + Packaging, Photography + Videography, Copywriting, Illustration, Web Design + Digital.

Mock up of logo, typeface, brand identity colours for Harley Academy. Graphic design by Barefaced Studios, Design Agency in Islington. Mock up of two logos for Harley Academy- HA outlined in a book style graphic design. One is enclosed in a circle. Graphic design by Barefaced Studios, Design Agency in Islington.

The Challenge

  1. Harley came to us to help them define their brand and set them apart in an industry whose reputation treads the edges of ethics and social responsibility.
  2. Wanted to create a visual identity that simultaneously represents education, prominence, tech and aesthetics.
  3. They were keen to disrupt the aesthetics of the aesthetics industry (oh the irony!) by promoting an authentic vision of beauty focused.
  4. Needed to position themselves as leaders in their field in order to weather growing competition.

Barefaced Solution

  1. In response to Harley’s objectives, underpinned with substantial strategic insight, we re-imagined Harley as a brand willing to cut through an industry mired with criticism with a compelling message focused on humanising aesthetics and promoting reassurance for both practitioners and their clients.
  2. Taking inspiration from British collegiate universities and iconic keyboard symbols we were able to create a set of logos that seamlessly combined prestige, education and tech.
  3. We developed a photographic identity centered proudly on the beauty in human difference, galvanized by a desire to bring a more honest approach to the industry, and focused on enhancement rather than concealment.
  4. We created a visual identity that stands out accompanied by a set of guidelines that act as a driver for every part of their business, allowing them to bring their unique character to new regions quickly and effectively.
Split image of two mock ups of Harley Academy logo. One in various colours, the second featured on a tote bag. Graphic design by Barefaced Studios, Design Agency in Islington. Mock up of stationary for Harley Academy- including letterheads, business cards, pencils, envelopes, notebooks and leaflets. The brand identity and graphic design by Barefaced Studios, Design Agency in Islington. Mock up of Harley Academy website pictured on a laptop. Graphic design by Barefaced Studios, Design Agency in Islington.

STRATEGY

Harley are industry disruptors, so it made sense to go against the stale brand strategies prevalent within this market. We began by taking inspiration from prestigious British collegiate universities, coupled with iconic digital symbols, which resulted in a set of logos that managed to seamlessly combine education and tech.

Their new photographic identity was galvanized by Harley’s desire to bring a more humanistic look to the industry. We chose ‘real models’ of various ages from a range of ethnic backgrounds to achieve a campaign that was inclusive and diverse. We then opted for a editing process that focused on natural skin tones and textures, and avoided unrealistic airbrushing, to create a direction centered proudly on the beauty in human difference. The illustrative identity followed suit, using warm tones inspired by skin with bolder injections of bright colours taken from the brand alette. Very little use of linear borders created a soft abstract effect, whilst subtle brush strokes were used to created the illusion of skin-like texture.

The re-envisioned Harley Academy brand manages to tread a delicate line between conveying their professional standing, alongside their friendly nature and forward-thinking approach. Neither stuffy nor brash, we’ve created an identity that works fluidly across the different parts of their business and stands out like a beacon of light among an industry whose image has largely stagnated.

A pile of various photos of women's faces, designed as part of Harley Academy's brand identity. Graphic design by Barefaced Studios, Design Agency in Islington. Poised woman resting hand lightly on chin with white brushstroke following chin line, designed for Harley Academy Clinic. Design by Barefaced Studios, design agency Islington. Woman pictured with hands in hair, smiling toward the ground, for Harley Academy Clinic. Design by Barefaced Studios, design agency Islington.
Property

Davies & Davies Estate Agents

Your local property nerds.

Re-positioning a historic estate agents, driving rapid growth and increasing web traffic by over 200%.

Read more
Financial

Heron Financial

No more robots - the human face of finance.

A differentiating brand proposition in a market where everyone is saying the same thing.

Read more

Click here to see more of our work
or contact us on the details below...

Like what you see?

Give us a shout.

020 3846 1910

info@barefacedstudios.com