020 3846 1910
info@barefacedstudios.com
Property

Davies & Davies Estate Agents

An independent, market-leading estate agent based in Inner North London. They're now multi-award winning agents and have been voted as the 7th best estate agent in the UK by the Best Estate Agency Guide 2019.

Services

Brand + Marketing Strategy, Identity + Brand Design, Print + Packaging, Web Design + Digital, Photography + Videography, Environmental Design, Illustration + Animation, Copywriting, Content Creation.

Two logos for North London, Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand Identity for North London Estate Agents, Davies & Davies. Colours, and type faces, as well as mocked up image of lettering: 7th Best Estate Agent in the UK. Graphic design by Barefaced Studios, design agency based in Islington, North London

The Challenge

  1. Outdated and unintuitive website causing low lead generation.
  2. Negative brand value leading to low sales fees in order to remain competitive.
  3. Shrinking market and not enough market share.
  4. Low brand recall and heightened competition from new and online agents.

Barefaced Solution

  1. We helped D&D re-establish their company values and, as a point of difference and way of competing against industry ‘disruptors’, we took the brand back to its roots, drawing aesthetic references from the 1920s when the company was established.
  2. We devised brand and marketing strategies to get D&D a bigger slice of a shrinking pie (we can’t control the market, but we can help you do more business within it).
  3. By re-positioning D&D as market leaders, helping them to win awards and becoming the UK’s 7th best estate agent, we enabled them to increase their fees by up to 50%.
  4. We developed a new website focused on exemplary user experience and sympathetic to digital trends, resulting in a big increase in traffic and leads.

Testimonial

“Barefaced Studios have helped us completely turn our business around. By re-positioning our brand identity and creating brilliant marketing collateral for us, we’ve seen a massive increase in web traffic, Rightmove and Zoopla click through rates and client inquiries. The team are friendly, easy to work with and go above and beyond. I’d highly recommend them.”
– Alex Reach, Company Director

≤50%

Increase in sales fees

+41%

Increase in valuation enquiries

+200%

Increase in website traffic

3

Awards won

Stationary design and letterheads for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Spread fo brochure for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London

STRATEGY

D&D believe it’s their job to make their customer’s lives easier, give back to their local community and lead by example in order to create meaningful change in an industry plagued by poor practices and negative perceptions. No mean feat. D&D wanted to highlight their progressive yet warmhearted approach to estate agency, coupled with their longstanding local heritage, within their brand identity and marketing output.

In response, we rebuilt the D&D brand to create a humanised identity with tonnes of personality. The business was established in 1927, so we adapted traditional Art Deco design practices to produce their brand illustration and lettering. Their previous logo used a Times New Roman family typeface, the origins of which date back to 1929, which we felt was pretty fitting, so we simply smartened up the logo and created secondary and tertiary versions for flexibility. We then added clean brand fonts and a bold colour palette for vibrancy. The brand voice and aesthetics were somewhat clichéd and we wanted to knock down some of the preconceived notions about estate agents, whilst playing upon these stereotypes and poking fun at the notorious reputation of the industry. So we developed a new brand language that uses a deliberately friendly and witty tone-of-voice, with subtle nods to early and mid century British slang. From here we where able to create humorous slogans, puns and beautiful artwork that clearly separates D&D from their competitors. Their new website is a thing of beauty, with a heavy focus on bespoke imagery, user experience and the client journey (click here to view it). We also deliver bespoke property photography, videography, property descriptions and handle all marketing campaigns and brand strategy for D&D.

Their brand positioning is now smarter and fresher. We’ve created and overseen strategies to help them increase their market share, improve brand recall and retain clients. They’re now a market-leading agent and were voted as the 7th best estate agent in the UK by the Best Estate Agents Guide. Moreover, our relationship with D&D has become pretty serious (they basically put a ring on it) and we’re proud to say that we’ve become their brand and marketing partner.

Mural design in North London Estate Agents, Davies & Davies branch. Graphic design by Barefaced Studios, design agency based in Islington, North London Living room shot for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London
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020 3846 1910

info@barefacedstudios.com