020 3846 1910
info@barefacedstudios.com
Property

Davies & Davies Estate Agents

An independent, market-leading property consultancy based in North London. They are also now multi-award winning agents and have been voted as the 7th best estate agent in the UK by the Best Estate Agency Guide 2019.

The challenge

D&D’s branding needed a refresh and they wanted us to pull their marketing into the 21st Century. They wanted to find their voice, inject life into how they communicated with their customers and completely rebuild their website (which was slow, clunky and old fashioned).

Services

  • Brand + Marketing Strategy
  • Identity + Brand Design
  • Print + Packaging
  • Web Design + Digital
  • Photography + Videography
  • Environmental Design
  • Illustration + Animation
  • Copywriting
  • Content Creation

Barefaced solution

D&D believe it’s their job to make their customer’s lives easier, give back to their local community and lead by example in order to create meaningful change in an industry plagued by poor practices and negative perceptions. No mean feat. D&D wanted to highlight their progressive yet warm hearted approach to estate agency, coupled with their longstanding local heritage, within their brand identity and marketing output.

In response, we rebuilt the D&D brand to create a humanised identity with tonnes of personality. The business was established in 1927, so we adapted traditional Art Deco design practices to produce their brand illustration and lettering. We then added modernised brand fonts and a bold colour palette. The brand voice and aesthetics were somewhat clichéd and we wanted to knock down some of the preconceived notions about estate agency, whilst playing upon these stereotypes and poking fun at the notorious reputation of the industry. So we developed a new brand language that uses a deliberately friendly and witty tone-of-voice and created humorous slogans, puns and fun artwork that clearly separates D&D from their competitors. Their new website is a thing of beauty, with a heavy focus on bespoke imagery, user experience and the client journey (click here to view it). We also deliver bespoke property photography, videography, property descriptions and handle all marketing campaigns and brand strategy for D&D.

Their brand positioning is now smarter and fresher. We’ve created and overseen strategies to help them increase their market share, improve brand recall and retain clients. They’re now a market-leading agent and were voted as the 7th best estate agent in the UK by the Best Estate Agents Guide. Moreover, our relationship with D&D has become pretty serious (they basically put a ring on it) and we’re proud to say that we’ve become their brand and marketing partner.

≤50%

Increase in sales fees

42%

Increase in valuation enquiries

+200%

Increase in website traffic

3

Awards won

Two logos for North London, Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand Identity for North London Estate Agents, Davies & Davies. Colours, and type faces, as well as mocked up image of lettering: 7th Best Estate Agent in the UK. Graphic design by Barefaced Studios, design agency based in Islington, North London Stationary design and flyers for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Stationary design and letterheads for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Graphic design of Finsbury Park landmarks. Very simple line drawings of various buildings, produced for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London New site flyer produced for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Spread fo brochure for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Four images of interior design for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Living room shot for North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Mural design in North London Estate Agents, Davies & Davies branch. Graphic design by Barefaced Studios, design agency based in Islington, North London Estate agent, Alex holding a brochure encouraging people to love local, at North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London Line based graphic for 7th best estate agent in the UK, North London Estate Agents, Davies & Davies. Graphic design by Barefaced Studios, design agency based in Islington, North London
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020 3846 1910

info@barefacedstudios.com