In their six years on the scene, Papier has challenged a static category. In doing so, they’ve gained a considerable following of over a million customers around the world. But with the original identity designed on intuition alone, plus US expansion on the horizon, Papier needed a brand that stood apart from the category, and stood for something beyond aesthetics.
To get people thinking differently about stationery, we set out to redefine a category that solely focuses on aesthetics. Shiny new designs are used and thrown away without much thought. But, while beautiful, Papier’s products offer a sense of promise – not only the chance to express ourselves, but the power to realise who we are.
To get people thinking differently about stationery, we set out to redefine a category that solely focuses on aesthetics. Shiny new designs are used and thrown away without much thought. But, while beautiful, Papier’s products offer a sense of promise – not only the chance to express ourselves, but the power to realise who we are.