020 3846 1910
info@barefacedstudios.com
Food + Beverage

Sipping Liquor

Sipping Liquor is a craft spirits club and subscription service. Their booze experts scour the planet to bring their members the best whiskies, rums and brandies (and occasionally something a little more exotic like a mezcal or grappa). They focus on niche, craft distilleries with the objective of supporting smaller producers and the drinks they select won’t be found on the shelves of mainstream stores

Services

Brand + Marketing Strategy, Identity + Brand Design, Illustration, Print + Packaging Design.

Yellow background, with Sipping Liquor logo on top- featuring graphic of black and white man running. Graphic design by Barefaced Studios, design agency based in Islington, North London.

The Challenge

  1. Fresh faced start-up in a market where you have to subscribe to everything.
  2. Desire to push the notion of belonging to a community without feeling like you might get turned away at the door.
  3. Important to create an identity that can easily connect with independent craft distilleries and smaller producers.
  4. Wanted to convey the unique taste and flavours of their monthly offerings, without sending subscribers soggy print samples.

Barefaced Solution

  1. The products sold by Sipping Liquor are focused primarily upon craftsmanship, so we built a brand with a strong story that hints at tradition, to cut through an oversubscribed subscription industry.
  2. Marvin, Sip’s illustrated mascot, led the charge in making the brand accessible to all. Based upon Harry Craddock, author of the Savoy Cocktail Book, Marvin is pictured delivering Sip’s latest offering straight to their customers, removing barriers to entry whilst creating inclusivity among their subscribers.
  3. We focused on articulating the quality, process, history and taste credentials of the producers working with Sip through a visual language compassionate of the heritage and craft of distilling spirits.
  4. We developed a colour palette that acts as a visual shorthand of the deep, complex flavours of liquor, helping to engage customers taste buds and not just their eyeballs.

TESTIMONIAL

Barefaced did a great job designing the brand identity for Sipping Liquor. Claire and her team of creatives were a joy to work with. I felt I had input at all stages and I’m really happy with the final results.– Andrew Rummer, Owner

Colours used for the brand identity of Sipping Liquor. Graphic design by Barefaced Studios, design agency based in Islington, North London. Stylesheet produced for Sipping Liquor- colours primarily yellow and black. Graphic design by Barefaced Studios, design agency based in Islington, North London. Mockup of various stationary assets for Sipping Liquor- logo featuring graphic of black and white man running. Pencils/ letterheads/envelopes/ business cards. Graphic design by Barefaced Studios, design agency based in Islington, North London.

STRATEGY

Our approach was to create a modern adaptation of traditional spirit branding, inspired by the heritage of drinking spirits in traditional English members clubs. The core brand colour, a rich mustard, was chosen in response to the yellow undertones found in most whiskies and rums, which we looked to compliment with earthy and muted shades. We developed a signifier for the brand in the form of an illustration we named ‘Marvin’, who was largely inspired by Harry Craddock – famed bartender of the early 20th Century and author of arguably the world’s most famous drinks guide the Savoy Cocktail Book. Marvin was drawn running with a briefcase to depict the notion that he’s delivering the latest Sipping Liquor shipments to their customers (aka the ‘club members’).

The resulting brand identity embodies the history of the creation and distribution of spirits, coupled with a sense of belonging to a group of like-minded people. The colour palette appeals to the taste buds and signifies the deep, complex flavours found in the spirits sourced by Sipping Liquor. It’s by this reinforcement of flavour visually, in order to trigger as many senses as possible, that Sipping Liquor are able to elicit a deep seated emotional response to their brand among their customers. The illustration of Marvin provides a talking point for the brand, adding an element of fun and a dose of wit (which runs throughout Sipping Liquor’s marketing – check them out, they’re hilarious). One day we hope to add Mabel, Marvin’s best friend, to the brand family.

 

Photograph of two Koval alcohol bottles, with tonic water in the background. Produced by Barefaced Studios, design agency based in Islington, North London. Split graphic- right shoes a bottle with the Sipping Liquor label on it. Right side is yellow background with text. Graphic design by Barefaced Studios, design agency based in Islington, North London. Split image of Sipping Liquor bottles and business card. Graphic design by Barefaced Studios, design agency based in Islington, North London.
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020 3846 1910

info@barefacedstudios.com