Established in 1997, indigoScott is a private, family-run development company based in South West London. In late 2019 indigoScott launched Ironworks Yard, an exceptional collection of just seven creatively imagined apartments, situated within one of London’s most coveted neighbourhoods.
Brand + Marketing Strategy, Identity + Brand Design, Print Design, Photography, Copywriting, Content Creation, Web Design + Digital.
“Our recent first project with Barefaced Studios was a great success. Claire was especially good at listening to our brief and interpreting our requirements in a fresh, accessible, and characterful way, which was very important to us. Organisation and communication was excellent – I would definitely recommend!”
– Sharon Scott, Director
Increase in site traffic during campaign
Units sold before official launch
Increase in achieved price points
Increase in viewings
The logo was custom made to reflect the bespoke nature of the development. This hand lettered logo is a modern take on industrial signage inspired by ironmongers and iconic London transport signs as a nod to the heritage and history of the site and geographic area. The final logo is a slimmed down version of traditional hand lettering, with emphasised curves to soften the industrial harshness, lending it wider audience appeal. This can be seen in the charismatic legs of the R and K. The lettering has high internal contrast to make it easy to read across all size and media.
Our colour palette builds warmth into the brand by using copper and rusty tones to bring in connotations of the metal materials found throughout the interiors of Ironworks Yard (and harking back to the site’s heritage). This is offset by a trendy ‘almost complementary’ olive green to add depth, coupled with neutral alabaster and taupe shades. As the development was being marketed across winter we knew that adding warm tones would evoke a homely feeling to the marketing – inviting buyers in with the promise of a cosy new home away from the cold harsh winter. In the immortal words of Maria Carey; “all I want for Christmas is an apartment in Ironworks Yard”.
We opted for a modern and minimalist sans serif font, paired with a quirky and grander serif font (to be used more sparingly) to allow flexibility without overshadowing the logo. Our photoshoot of the showroom saw us produce a warm final edit, pulling out the rich tones of the interiors – lending itself to the vision of a wintry respite. We then created a site brochure using eloquently confident copywriting and compelling headlines, coupled with bespoke floorplans to heighten the feeling of quality and individuality. A set of digital marketing assets including a micro website, social media content and Instagram adverts utilising motion design were also delivered.