Established in 1997, indigoScott is a family-run property developers based in South West London. In 2020 indigoScott launched Ironworks Yard, an exceptional collection of just seven creatively imagined apartments.
Brand + Marketing Strategy. Identity + Brand Design. Print Design. Photography. Copywriting. Content Creation. Web Design. Digital Design.
Increase in site traffic during campaign.
Units sold before official launch.
Uplift in achieved price points.
Increase in viewings.
“Our recent first project with Barefaced Studios was a great success. Claire was especially good at listening to our brief. she interpreted our requirements in a fresh, accessible, and characterful way, which was very important to us. Organisation and communication was excellent. I would definitely recommend!”
– Sharon Scott, Director
indigoScott are all about eschewing cookie cutter property development designs. Their mission is to build homes with a focus on beautiful aesthetics and unique architecture. They design carefully crafted properties that pay attention to and respect the neighbourhoods they’re situated in. From using locally found materials, to being inspired by the heritage of the area itself.
The art direction for this development is based upon the history of the site itself and the materials used within it. Ironmongery has a long tradition in Britain and the site is situated on a former ironworks. In homage to the site’s heritage mixed metals, from steel and iron to copper, were used across the interiors and exteriors of the development. It made sense then to utilise this sense of history within the brand design. From the traditionally inspired hand drawn logo, to the coppery metal inspired colour palette and the warmer photographic edit.
A site brochure was designed using eloquently confident copywriting and compelling headlines. Additionally, we created bespoke floorplans to further heighten the sense of quality and individuality. A set of digital marketing assets, including a micro website, social media content and Instagram adverts utilising motion design were also delivered. Each asset was elegantly designed using subtle movement and plenty of white space to ensure balance and excellent user experience.
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