020 3846 1910
info@barefacedstudios.com
Fashion

House of CCuoco

San Francisco based fashion brand House of CUOCO is a label that prides itself on not being for the faint of heart. Expert leather work is combined with a focus on geometric shapes, detailing and metal work.

Services

Brand + Marketing Strategy, Experiential, Photography + Videography, Copywriting, Content Creation, Print + Packaging Design.

Shot of a woman in black headdress, taken for client, House of CCuoco. Black box around the edge, with logo featured. Graphic design and marketing strategy by Barefaced Studios, design agency based in Islington, North London. Shot of a woman walking down the catwalk, taken for client, House of CCuoco. Graphic design and marketing strategy by Barefaced Studios, design agency based in Islington, North London.

The Challenge

We were tasked with looking after the full creative and marketing strategy and production for all of the House of CUOCO’s LFW SS15 events and launch campaign. The objective was to capture the attention of the notoriously difficult London fashion scene, whilst communicating the very individual personality of the brand in a way that wouldn’t be easily forgotten.

Barefaced Solution

Taking inspiration from the heritage of the project, with its roots based in Bay Area USA and the infamous Hells Angels, we developed a launch strategy that pulled on the brand’s disruptive personality – a brilliant clash of luxury and counter-culture ideologies. We used these opposing forces to create unique collaborations with Hotel Cafe Royal, Roxx Club, Fashion Scout, BLK Water and the Ace Cafe. We brought the brand message to life through live stunts, edgy design, multi-faceted events, gritty imagery, vivid catwalk/event photography and eloquent editorial.

Basically, we made a right scene, we even had Hells Angels on the front row, and it really worked. Across the campaign we produced three events, including a hugely successful catwalk show at Freemason’s Hall which made the pages of 23 different titles and style blogs including Vogue, Glamour, Lulu Trixabelle and Hannah Louise Fashion. The brand’s Creative Director Candice Cuoco has since gone on to make the final of Grammy nominated TV series Project Runway and has shown at New York Fashion Week.

24

Articles in the press

1

Feature in Vogue

43

Influencer articles and features

Mock up of flyer made for House of CCuoco. Features photograph of woman in dress and info on reverse. Graphic design and marketing strategy by Barefaced Studios, design agency based in Islington, North London.
Medical

Harley Academy

Disrupting the aesthetics industry.

A bold new identity and brand strategy for a company challenging the status quo.

Read more
Property

Davies & Davies Estate Agents

Your local property nerds.

Re-positioning a historic estate agents, driving rapid growth and increasing web traffic by over 200%.

Read more
Financial

Heron Financial

No more robots - the human face of finance.

A differentiating brand proposition in a market where everyone is saying the same thing.

Read more

Click here to see more of our work
or contact us on the details below...

Like what you see?

Give us a shout.

020 3846 1910

info@barefacedstudios.com