House of CCuoco
San Francisco based fashion brand House of CUOCO is a label that prides itself on not being for the faint of heart. Expert leather work is combined with a focus on geometric shapes, detailing and metal work.
Services
Copywriting + Messaging, Marketing Strategy, Marketing Management, Content Creation, Campaign Creation + Design, Print + Digital Design, Film + Photography, Social Media Management.
The Challenge
- We were tasked with taking the reins on the full creative and marketing strategy for House of CUOCO’s LFW SS15 events and launch campaign, crafting an unforgettable experience that cut through London’s notoriously tough fashion scene.
- House of CUOCO wanted to create a bold, unforgettable narrative that captured the brand’s unique personality, ensuring it stood out in a sea of competition while still feeling entirely authentic and on-brand.
- They challenged us to execute a multi-platform campaign that blended edgy visuals, daring messaging, and strategic partnerships, in order to drive attention across key fashion and lifestyle channels in order to garner attention for the brand which was new to the London market.
- Their biggest wish was for us to help them produce a buzz-worthy launch event, that could leave a lasting impact on fashion insiders, influencers, and attendees long after the final show.
Barefaced Solution
- We took the rebellious roots of Bay Area USA and the legendary Hells Angels to craft a launch strategy that was pure audacity- a seamless collision of luxury and counter-culture. We didn’t just launch a brand, we ignited a movement.
- We brought the brand’s bold personality to life with killer collaborations: Hotel Café Royal, Roxx Club, Fashion Scout, BLK Water, and Ace Café. Each partnership was a perfect storm of high fashion and street rebellion, making the brand impossible to ignore.
- We orchestrated a series of unforgettable, boundary-pushing events, including a show at Freemason’s Hall that shook up the fashion scene. Picture Hells Angels in the front row, live stunts, gritty photography, and catwalks that screamed attitude. It was unforgettable.
- Dominated the media landscape with coverage across 23 major outlets, including Vogue, Glamour, and Lulu Trixabelle, propelling Candice Cuoco to the Project Runway finals and a coveted slot at New York Fashion Week. The brand’s impact? Unquestionable.
24
Press articles
1
Feature in Vogue
43
Influencer articles and features
