020 3846 1910
info@barefacedstudios.com
Financial

Heron Financial

A new breed of mortgage and insurance broker, aimed at helping you secure the absolute best deal for your personal circumstances.

Services

Brand + Marketing Strategy, Identity + Brand Design, Print + Packaging, Environmental Design, Photography, Copywriting, Content Creation, Illustration and Web Design + Digital

Brand identity for Heron Financial, Mortgage and Insurance Brokers. Featuring a Heron, and an orange pattern. Graphic design by Barefaced Studios, design agency based in Islington, North London.

The Challenge

  1. Young brand with little recognition.
  2. Battling the rise of online mortgage brokers.
  3. Negative perceptions of mortgage brokers impacting customer uptake.
  4. Slow and clunky website with little value to prospective customers, leading to poor conversion rates and no user engagement.

Barefaced Solution

  1. We re-branded Heron to appear better established before devising marketing strategies to build their name and reach from the ground-up.
  2. We humanised the brand and put a firm focus on approach-ability and exemplary customer service, in order to create a marked difference from their faceless online competitors.
  3. By establishing a down-to-earth tone-of-voice and visual language that speaks directly to their customers, we were able to create marketing campaigns that helped distance Heron from harmful industry stereotypes.
  4. We built a website that adds value to the customer’s visit and places a real importance on user journey, leading to a 42.82% increase in digital leads.

Client Testimonial

“We’ve worked with Barefaced for several years now and it’s fair to say that through our work with them we’ve transformed the way we work and how our Clients interface with us. Barefaced are an essential part of our business function and are not only a pleasure to work with but continue to add value with every interaction we have with them! Thank you Barefaced and we look forward to continuing our journey together!”

– Warren Harrocks, Director + Principal

+132%

Increase in web traffic

+42.82%

Increase in digital leads

+41.56%

Increase in online brand search

+35.06%

Increase in returning customers

Brand Identity for Heron Financial, mortgage and insurance brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand identity colours for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Example of typeface for Heron Financial, Mortgage and Insurance Brokers brand identity. Graphic design by Barefaced Studios, design agency based in Islington, North London. Examples of stationary and brochure design for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London.

Strategy

We created a differentiating brand proposition for Heron to help them stand out in a marketplace where everyone is saying the same thing. Modern day brokers typically present themselves as either corporate and monolithic, or young and tech-focused.

Heron bridge the gap by being progressive but with a firm emphasis on customer service and their new branding reflects this. The rich colour palette and use of patterning were inspired by British tailoring and were chosen to portray the company as established, dependable and prestigious. We developed a traditional tailor’s motif into a modernist structural design to add a contemporary feel to what would otherwise appear too traditional or stuffy. Rounded fonts and pale tonal colours were added to soften the aesthetic and inject warmth. We then provided a point of difference by introducing a down-to-earth brand tone-of-voice and adding playful photography and illustration. The result is an identity that manages to be both professional and approachable, forward-thinking and modern, whilst hinting at a historic message rooted in a deeper legacy – which is typically a difficult sentiment for a young brand to pull off.

We worked closely with the Heron team to define the company’s position within a competitive market, creating a full re-brand with accompanying guidelines to ensure consistency across all touch points. We built a bespoke website from scratch for Heron, with an emphasis on the user journey and experience of the site (click here to view it). We now act as Heron’s creative and marketing partners, handling design, photography, copywriting, marketing + brand strategy, web design and blog creation and management.

A selection of shots picturing a brochure designed for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand Identity and logos for Heron Financial, mortgage and insurance brokers. Graphic design by Barefaced Studios, design agency Islington.
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020 3846 1910

info@barefacedstudios.com