A new breed of mortgage and insurance broker. Heron provide a human-first approach, backed by tech, to secure you the absolute best deal for your particular personal circumstances.
In an era of faceless online mortgage brokers and big corporate entities offering bog standard services, Heron Financial want to offer something different. Heron bridge the gap between human-centric services and digital convenience. They offer a more considered and caring approach to mortgages, backed up with innovative in-house technical solutions that they've developed themselves to make the customer experience a breeze. These guys will hold your hand when you need it and answer your panicked calls at 8pm. All whilst providing you with the digital tools to make your life so much easier. Their philosophy is simple: to exceed your expectations.
Brand + Marketing Strategy, Identity + Brand Design, Print + Packaging, Environmental Design, Photography, Copywriting, Content Creation, Illustration and Web Design + Digital
Increase in web traffic
Increase in digital leads
Increase in online brand search
Increase in returning customers
“We’ve worked with Barefaced for several years now and it’s fair to say that through our work with them we’ve transformed the way we work and how our Clients interface with us. Barefaced are an essential part of our business function and are not only a pleasure to work with but continue to add value with every interaction we have with them! Thank you Barefaced and we look forward to continuing our journey together!”
– Warren Harrocks, Director + Principal
Heron are considerate, caring and they go above and beyond. They’re hand holders in the best possible way. They’ll get to the nitty gritty of your very unique individual circumstances in order to find you a product that actually works. But they’re not old-fashioned. From having an entire progression team, so that their brokers can do what they’re best at, to launching innovative in-house technical solutions to make the customer experience a breeze. Heron embody the cross-junction of human-centric services and digital convenience. Moreover, in the world of mortgages everyone is saying the same damn thing. The phrases ‘we can access the whole of the market’ and ‘tailored mortgage advice’ run thin when you’ve read it a thousand times. So we needed to create a differentiating brand proposition in order for Heron to stand out and be heard.
We worked closely with the Heron team to define the company’s position within a competitive market. This resulted in a full re-brand with accompanying guidelines to ensure consistency across all touch points. The bones of the visual identity are bold and simplistic. A striking logo is pared with a rich colour palette. We chose a deep ‘financial’ blue to create an air of familiarity and trust, before disrupting the palette with an uplifting bright orange and a futuristic light grey. Rounded fonts and pale tonal colours were added to soften the aesthetic and inject warmth.
We then introduced a down-to-earth brand tone-of-voice and added playful photography and illustration. The result is an identity that manages to be both professional and approachable, rooted in traditional notions of excellence in service yet obviously forward-thinking. We built a bespoke website from scratch for Heron, with an emphasis on the user journey and experience of the site. As part of an ongoing partnership we’ve helped Heron bring their brand to life where ever it appears. This has included magazine ads, brochures, on-site branding, bags, pens and even tea bags! Just as importantly, every interaction with the brand propels their message of ‘exceeding expectations’ forwards. It’s become their company motto and driving force. From their service and culture, right though to their industry-defining customer experience.
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