020 3846 1910
info@barefacedstudios.com
Financial

Heron Financial

A new breed of mortgage and insurance broker, aimed at helping you secure the absolute best deal for your personal circumstances.

The challenge

Heron felt that their existing brand identity, marketing materials and digital presence failed to reflect the core of their business. Heron offer a well structured and highly personalised service, which they wanted to shine through in their strategy and branding. They also wanted to challenge negative perceptions of their industry by appearing as welcoming and considerate in their marketing as they are in real life. Our objective was to develop their brand story into an offering that really connected with both their B2C and B2B clients, presents the business in an authentic and relatable way, and reinforces their position as industry experts.

Services

  • Brand + Marketing Strategy
  • Identity + Brand Design
  • Print + Packaging
  • Environmental Design
  • Photography
  • Copywriting
  • Content Creation
  • Illustration
  • Web Design + Digital

Barefaced solution

We created a differentiating brand proposition for Heron to help them stand out in a marketplace where everyone is saying the same thing. Modern day brokers typically present themselves as either corporate and alienating, or digital and robotic.

Heron bridge the gap by being progressive but with a firm emphasis on customer service and their new branding reflects this. The rich colour palette and use of patterning were inspired by British tailoring and were chosen to portray the company as established, dependable and prestigious. The patterning was developed into a modernist structural design to add a contemporary feel to what would otherwise appear too traditional or stuffy. Geometric fonts and pale tonal colours were added to soften the aesthetic and inject warmth. We then provided a point of difference by introducing a down-to-earth brand tone-of-voice and adding playful photography and illustration – creating a balance between professional and approachable.

We worked closely with the Heron team to define the company’s position within a competitive market, creating a full re-brand with accompanying guidelines to ensure consistency across all touchpoints. We built a fully responsive and mobile-focused website, complete with bespoke photography, illustration and copywriting (click here to view it). Next, we developed a cohesive set of marketing materials, including B2C and B2B company brochures, marketing suite and illustrated visuals for email marketing campaigns. Furthermore, we assisted with environmental brand application at their new offices, including vinyl designs and hand painted signage. We now act as Heron’s creative and marketing partners and see ourselves as an extension of their team.

+132%

Increase in web traffic

+41%

Increase in brand recognition

+26%

Increase in online brand search

Two blue logos for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand identity for Heron Financial, Mortgage and Insurance Brokers. Featuring a Heron, and an orange pattern. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand Identity for Heron Financial, mortgage and insurance brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Brand identity colours for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Example of typeface for Heron Financial, Mortgage and Insurance Brokers brand identity. Graphic design by Barefaced Studios, design agency based in Islington, North London. Examples of stationary and brochure design for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Examples of stationary design for Heron Financial, Mortgage and Insurance Brokers. Letterhead, and patterned back. Graphic design by Barefaced Studios, design agency based in Islington, North London. An open brochure, with image of woman sipping coffee- designed for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. A selection of shots picturing a brochure designed for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Example of roller banner designed for Heron Financial, Mortgage and Insurance Brokers. Image of home with umbrella shielding it from rain. Graphic design by Barefaced Studios, design agency based in Islington, North London. Family pictured moving boxes. Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Mockup of website for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London. Split image of man and young woman carrying boxes, for moving day. Image for Heron Financial, Mortgage and Insurance Brokers. Graphic design by Barefaced Studios, design agency based in Islington, North London.
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020 3846 1910

info@barefacedstudios.com