Your business is ever evolving as it reacts to and apprehends market changes. So it’s important that your brand is agile, flexible and considered. Likewise, your brand journey should have momentum that’s driven by insight and bolstered by creative thinking. Ready and raring for anything thrown at it and able to achieve whatever it sets its mind to.
We can inject your brand with rocket fuel and help you achieve your business objectives through the following services:
Your brand strategy defines what you stand for, the promise you make and the personality you convey. It brings your competitive positioning to life and creates “brand equity” – the amount of money customers are willing to pay for your brand.
But just because you’ve built it, doesn’t mean they’ll come. Which is where your marketing strategy steps in to help you actively find your customers and ensure they know you exist. It’s the what, how and when to say it and the who to say it to, in order to generate more leads and sales.
Through strategic lateral thinking and a sound knowledge of your target market, we can help you to establish your core messages across a wide range of printed formats.
Great print and packaging design is a reflection of a great brand. It demonstrates the overall quality of a company and is essential in making the right (and often first) impression. Brochures, labels, letterheads… print is an expected part of the customer experience of your brand and their purchase journey, so it’s important to make them emotive, effective and brand appropriate.
Immerse your audience in courageous visual imagery. Produced utilising a backbone of strategic thinking and adapted to your specific brand objectives, we create intelligent, beautiful and witty visual work, that fully and immediately immerses your customers in your brand.
Moreover, behavioural trends and market data show the meteoric rise of video and image-based marketing – so it’s more important than ever to include as part of your brand strategy.
Creating content that actually works is an art. It’s about moving people to their core and making them feel so much of a certain emotion (whether it’s excitement, anger, relief, joy or something else), that they’re inspired to act. It has to be relevant, culturally aware and personal. Moreover, you know you’ve hit gold when you produce content that grabs your audience’s attention in such a way that they share it with their network.
We start with strategy, which allows us to identify the best tools for the job before then creating visual and verbal content with aplomb. From an animation created for a Facebook campaign, to a long-form editorial piece for a high end magazine – we build content that’s data driven, audience focused and authentically crafted.
Your brand identity makes sure you look the part. Those tangible elements that ensure you’re instantly recognisable to your customers and sets you apart from your competitors.
Great branding can drastically improve the performance of your business. It forges the connection between you and your market, builds loyalty and determines how you’ll be perceived – ensuring people remember you long after their initial contact or purchase.
Our team’s experience in event design, signwriting and branded environments means that we’re adept at building unique, real-life encounters of your business for your customers and employees.
Environmental brand design builds an intimate and instant connection between you and your audience, whether it be in shops, offices, hotels or public spaces. It can be a powerful tool in engaging directly with your target market and driving brand awareness. Done well, it can be pretty unforgettable too – how’s that for a win?
Everybody loves a good story. Stories have the power to help you make sense of the world, absorb information, change your behaviour and reassure you that you’re making the right decisions.
We can help you tell compelling stories about your brand through illustration and animation. We champion originality and craft, but never lose sight of the nuances and needs of your brand. Used correctly, we can utilise these disciplines to humanise and provide an emotional connection to your business. Moreover, these mediums offer a flexibility that photos and videos just can’t achieve. The illustrated and animated world is your oyster, and we really like oysters.
Break the barrier of screens and transcend the remoteness of today’s digital age by interacting directly with your customers in real life.
By taking your online community offline and inviting them to touch, taste and smell your brand, you can solidify relationships and generate truly authentic content. The use of multiple senses naturally evoke emotions that then act as powerful markers of memory in your customer’s minds, that are then associated with your brand. Even better is that experiential marketing and events influence your customer’s purchase behaviour and can turn them into loyal advocates. In fact, one person’s live experience can be quickly shared to hundreds or thousands (cheers social media).
82% of your potential customers will perform online research before deciding whether to contact you. So, you might not win business directly from your digital presence (although many of you will), but you can certainly lose it if your presence is shoddy or non-existent.
We build bespoke, user-focused, growth-driven websites that are fuelled by strategy, research and data. By investing in coherent and compelling digital work that provides a consistent directive to your customers, tailored to their specific behaviours, you can expect to achieve your business goals much more effectively. Cheap template designs and cookie cutter campaigns don’t work for this very reason (the old saying “you get what you pay for” rings true).
We turn words into powerful ideas, simplify the complex and change interest into action. We do this through copy that grabs attention, elicits emotion and tears down preconceptions.
We create brand languages, from the ground-up, that sell products, build authority and breathes life into ideas. We use words as compelling tools of persuasion and our approach is rooted in our team’s own expertise, as well as proven linguistic techniques from copy experts and psychologists. Great copywriting incites action – from selling products to driving website traffic.